SUMMERFRUIT
The firm Summerfruit s.r.l.was founded with the aim of running
and promoting the new early ripening kiwi variety, through
the trademark SUMMERKIWI™, the rights of which are its property.
Summerfruit pursues the aim of spreding, increasing the value
of, and assuring all passages this variety will perform:
from the production of the plant in the nursery, to the final
consumer who will eat the fruit.
A few years after the first sale of SUMMERKIWI™ plants,
the balance must be considered positive, since the estimated
productive capacity for the year 2005 is 30.000ql of fruits,
coming from installations in the Italian provinces which
are most propitious to this kind of production.
Moreover, installations have been realised in France, too,
where in 2003 the society Summerkiwi France, coordinating the
whole French system, was founded, to develop best the whole
supply chain. The French organisation was founded together
with the member Sofruileg of the group Scap Kiwifruits de France
to promote and increase the value of the product, making it
recognizable through a trademark policy.
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